Ironworks · Gym and personal training

Health & fitness

About the Ironworks template

A loud, high-energy site for a gym that sells results. Programs and coaches come first, then member results, the weekly schedule, membership prices and a free trial week form.

Ironworks is a loud, high-energy site for a gym that sells results. A tall condensed headline, get strong and stay strong, sits over a dark, bold layout that feels like the gym floor. Programs come first: strength, conditioning, personal training, small group sessions and open gym, each with a short note on who it's for. Four coaches follow, with photos and what they specialise in, because people choose a gym as much for the coaches as for the equipment.

Member results skip the before-and-after selfies and show real numbers instead, such as a deadlift that went up forty kilos in twelve weeks, each with a quote from the member. This week's schedule shows every class from Monday to Saturday, and memberships are set out as three clear options: open gym, unlimited classes and personal training. A look at the floor shows the space, and a section of fair questions deals with the worries that stop people joining. The page ends with a form to claim a free trial week, asking for a main goal and how much experience the person has.

To make it yours, rename the programs to match the classes you run and swap in your own coaches and member stories. Results are the most persuasive part of the page, so use real numbers when members are happy to share them. The free trial week can become a free first session or an intro offer. It works for CrossFit boxes, boxing and martial arts gyms, personal trainers, sports coaches and any fitness business that wants a bold, confident look.

What's on it

• Programs
• The coaches
• Member results
• This week's schedule
• Memberships
• The gym floor
• A free trial week form

Making a website like this one? Read the guide Gym, studio and clinic website: what to put on it, with requests ready to build.