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Calder & Pike

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Professional services

About the Calder & Pike template

A polished, trustworthy site for a local real estate agency. Featured homes with prices lead the page, then the neighborhoods the team knows best, recent sales, how selling with them works, and a form for a free home valuation.

Calder & Pike is a polished site for a local real estate agency that knows its city street by street. The headline, we know Portland by the block, is the whole pitch. Featured homes come first, each with a photo, a price and a one-line description, from a 1912 Craftsman with a deep front porch to a new build with a garden studio. Then five neighborhoods are described in a few honest lines each, so buyers moving to the city can get a feel for where they might live.

Recent sales show the agency's track record, and how selling works sets out four steps: a walk-through and an honest price, preparing the house properly, launching on a Thursday with an open house on Saturday, and negotiating through to closing. The three agents are introduced with photos and the areas they know best, reviews from clients add proof, and the page ends with a free home valuation form that asks for the address, the number of bedrooms and when the owner is thinking of selling. A serif display font and muted colours keep it professional without feeling cold, much like a good agent's office.

To make it yours, replace the featured homes with your current listings and rewrite the neighborhood notes for the areas you cover. Keep recent sales up to date, as they are often what convinces a seller to call. The valuation form is the main way sellers get in touch, so make sure it reaches someone who replies quickly, ideally the same day. The layout also suits property managers, holiday rental owners, mortgage brokers and letting agents.

What's on it

  • Featured homes for sale
  • Neighborhoods covered
  • Recent sales
  • How selling works
  • The agents
  • Reviews from clients
  • A free valuation form

Making a website like this one? Read the guide Professional services website: what to put on it, with requests ready to build.

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